the mvp brief
GigList is a platform that gives music fans a comprehensive view of nearby live events. The brand aims to own the live music experience and act as a portal for artists to engage with their audience.
The Giglist team were ready to go out and get funding from investors, but needed a much stronger MVP. They wanted to show the direction that this industry-disrupting tool was going. Our brief included the user experience, visual identity and a pattern library that could evolve over time into a product design system.
Image: Giglist wireframes were created to explore and perfect the experience ahead of fundraising
user experience
Giglist have a content network that publish up-to-date reviews and news from within the live music scene. We listened to what users wanted and maximised exposure to this content throughout.
Our first step was to empower users to go on their own path of discovery by navigating such vast content across such diverse genres. Accommodating such a diverse pool of content was a tricky design challenge, but we took cues from Netflix with the use or carousels to explore artists, gigs and venues. This tapped into an existing mental model that so many are now familiar with, making the product very intuitive to use.
Throughout the project we came up with lots of small touches to help address particular micro moments in the user’s journey. For example, we identified common consumer behaviour when discovering an artist: mostly, they go off to find them first on Spotify, so we integrated Spotify on-page, removing that product exit risk.
The wireframes and design were tested at key stages of the project with real live music lovers to help drive meaningful improvements on the experience. Moving into the future, we’ll utilise A/B testing and analytics-driven design to identify more elements that can be implemented for the Giglist audiences. Possibilities include flexible search, intuitive AI recommendations and user content sharing.
Image: We explored different creative directions between product, brochure and publisher
scalable pattern library
The client came to us with an existing logo, but there was no existing identity for the brand. The visual identity had to position Giglist alongside the big players in the market. Good design and a professional look can really give a brand an advantage as it does so much for brand perception. It also allows potential investors to imagine where the brand can go.
We played with a few themes, initially exploring a product-style web design, with lots of white space and maximum focus on content. After some feedback from users, we pursued an alternative path, similar to lots of content-heavy websites like Blogs and News websites. We spent a lot of time on typography, spacing and vertical rhythm on the page to help the content feel digestible for the user.
The pattern library has been created to suit the MVP requirements. It is future ready and can scale with the business needs. It has been developed using Atomic design principles, meaning more and more components can be added as and when we need them.
the finished result
We helped take Giglist from initial idea through to MVP in less than 2 months. Not only that, we provided the foundation for business growth going forwards, with a future-ready, scalable pattern library and a thorough vision for the user experience of the full product. Whether it’s a new business proposition or an established brand, Bruce is here to help.
So, shall we begin?
If you have an idea, product or brand that you want to take to the next level, talk to Bruce. We work with lots of entrepreneurs and start-ups to prepare them to go to market.